Ronald van Loon

Privacy Policy

Effective Date: 23 April 2020

We respect your right to privacy and take it seriously. Please read this Privacy Policy carefully


1. General information


This privacy policy (the “Privacy Policy”) explains the policies and procedures governing the processing of individual user’s (“you” and “your”) personal data through the websites https://www.intelligentworld.marketing, https://www.intelligentworld.coach, https://www.intelligentworld.consulting, https://www.intelligentworld.org, https://www.intelligentworld.community, and other websites and services provided by Intelligent World and Digital Transformation Institute (collectively, the “Website”).


Definitions. In this Privacy Policy, you will encounter recurrent terms. For your convenience, we would like to explain what such terms mean:

     • “Personal data” refers to any information relating to a natural person who can be identified, directly or indirectly, by using such information;

     • “Processing” refers to collecting, storing, deleting, using, disclosing, and transferring of your personal data;

     • “Data controller” refers to an entity that determines the purposes and means of the processing of personal data; and

     • “Data processor” refers to a natural or legal person, public authority, agency or other body which processes personal data on behalf of the data controller.


Data controller. The legal entity responsible for the processing of your personal data through the Website is Digital Transformation Institute having a principal place of business at Heidestein 2, 3452LL, Vleuten, the Netherlands (“we” and “us”).


About the Website. The Website provides access to a database containing Internet-based live and recorded educational content (e.g., videos, webinars, articles, video articles, and whitepapers) from leading business experts (the “Services”).


Term and termination. This version of the Privacy Policy enters into force on the effective date indicated at the top of the Privacy Policy and remains valid until terminated or updated by us.


Your consent to the Privacy Policy. Before using the Website or submitting any personal data to us, you are strongly encouraged to read this Privacy Policy. If you do not understand some parts of the Privacy Policy or do not agree with one or more provisions of this Privacy Policy, please do not use the Website. In some cases, we may seek to obtain your consent for the processing of your personal data. For example, we may seek your prior consent for the following purposes:

     ▪ If we are required by law to do so;

     ▪ If we intend to collect other types of personal data that are not mentioned in this Privacy Policy;

     ▪ If we intend to use your personal data for the purposes that are not indicated in this Privacy Policy;

     ▪ If we would like to disclose or transfer your personal data to third parties that are not indicated in this Privacy Policy; or

     ▪ If we significantly amend this Privacy Policy.


2. Processing of personal data


2.1 What personal data we collect


We adhere to data minimisation principles and collect only a minimal amount of personal data that is necessary for ensuring your usage of all features of the Website and the provision of the Services. We collect your personal data in several instances that are described below.


Personal data that we obtain from you directly. We collect personal data that you submit to us directly.

- When you register a user account on the Website, we collect your:

     - First and last name;

     - Email address;

     - Phone number;

     - Address (optional);

     - Company name (optional);

     - Your role in the company (optional); and

     - Any other information you decide to provide us voluntarily.


- When you use the Services, register for events though the Website, or submit requests on the Website, we collect:

     - Registration data (as defined above);

     - Information about the Services used by you; and

     - Information about the events that you register for.


- When you register to receive our strategies/coaching materials/other educational content, we collect your:

     - Email address;

     - Full name;

     - Company name; and

     - Phone number.


- When you contact us through the chat functionality available on the Website or by email, we collect your:

     - Name;

     - Email address; and

     - Information that you decide to provide us in your message.


- When you submit any user content through the Website, we collect the personal data that may be made available in that content.


 - When you visit the Website, we collect your IP address and cookie-related data (for more information on our use of cookies, please refer to section 11).


Personal data obtained from third parties. We may receive your personal data from third parties, such as our affiliates, service providers, social media websites, and other publicly available sources. Please note that your personal data will be obtained only in compliance with the applicable data protection laws, privacy notices of the respective third party, and your individual privacy settings. For example, when you access the Website or use the Services through your social media account (e.g., Twitter, LinkedIn, Instagram, Facebook, and YouTube), we collect the personal data that you authorise your social media provider to make available to us (e.g., your public social media profile).


Sensitive data. We DO NOT collect any sensitive data about you (e.g., your health information, opinion about your religious and political beliefs, racial origins, sexual orientation, and memberships in professional or trade associations), unless you, at your sole discretion, decide to make such sensitive data available to us (e.g., though the chat functionality available on the Website).


Failure to provide personal data. If you fail to provide us with the personal data when requested, we may not be able to perform the requested operation and you may not be able to use the full functionality of the Website, receive the Services, or get our response.


2.2 Purposes of processing of personal data

We respect strictest data protection principles. Thus, we collect and process your personal data only for specified, explicit, and lawful purposes. In short, we will use personal data only for the purposes of enabling you to use the Website, delivering the Services, maintaining and improving the Website and the Services, conducting research about our business activities, administrative purposes, and replying to your enquiries. The detailed purposes for which your personal data is used and the lawful bases on which we rely are specified in the table below.




3. Non-personal data


When you visit the Website and use the Services, we may collect certain technical non-personal data specified in this section. Non-personal data does not allow us to identify you in any manner. In case your non-personal data is aggregated with certain elements of your personal data in the way that allows us to identify you, we will treat such aggregated data as personal data.


What non-personal data we collect. The non-personal data collected by us includes:

  • Your traffic analytics data (e.g., the websites and promotional campaigns from which you access the Website, browser types, operating systems, and the URL addresses of websites clicked to and from the Website);
  • Your behavior data (e.g., information about which content of the Website and the Services you react to by using your social media functionalities, such as “liking”, sharing, and commenting); and
  • The sector you work in.


Purposes of non-personal data. We collect your non-personal data for:

  • Analysing what kind of users visit the Website and use the Services;
  • Identifying the channels through which the Website and the Services are accessed and used;
  • Examining the relevance, popularity and engagement rate with regard to the content available on the Website and the Services; and
  • Personalising the content of the Website and the Services to your specific needs.


Your feedback. If you contact us, we may keep records of any questions, complaints or compliments made by you and the response, if any. Where possible, we will de-identify your personal data. Please note that de-identified personal data is also considered to be non-personal data.


Aggregated and de-identified data. If we combine your non-personal data with your personal data in a way that allows us to identify you as a natural person, we will handle such aggregated data as personal data. If your personal data is de-identified in a way that it can no longer be associated with a natural person, such de-identified data will not be considered personal data and we may use it for any business purpose.


4. Marketing communication


We will send you our direct marketing communication, including newsletters, brochures, promotions, and advertisements, send you messages through your social media account, or contact you by any other means with the aim to offer you our Services only if you provide us with your contact details and prior consent to receive such marketing communication. Your voluntary subscription to our marketing materials constitutes such consent. Please note that, if you have previously used our Services (e.g., ordered a coaching session), we have the right, from time to time, to send you information about our other Services that are similar to the Services already used by you. You can unsubscribe from receiving such information at any time.


Marketing through social media. Please note that we will send you marketing-related messages through your social media account only if (i) we are authorised by the social media provider, (ii) your individual privacy settings allow us to do so, (iii) you have provided your consent to the social media provider or to us directly to receive such messages, and (iv) it is in compliance with applicable data protection laws.


Opt-out from marketing communication. If you have provided us with your consent to receive direct marketing communication and, at some point, you would like to stop receiving such communication, you can easily opt-out by:

  •  Clicking on the “unsubscribe” link contained in any of online marketing communications submitted to you; or
  •  Contacting us directly by email at legal@digital-transformation.institute.


Informational notices. Please note that informational notices regarding the Services used by you (e.g., reminders, login information, links to access the Services, and similar), the Website, your privacy and security, and other important matters are sent to you on an “if-needed” basis and they do not fall within the scope of marketing communication that requires your consent.


Marketing communication from third parties. If you provide your consent to receive marketing communication from us and/or third parties (e.g., when ordering the Services), we will share your contact details with our clients, sponsors of the Services, marketing agencies, and other third-party service providers (collectively, the “Sponsors”) as a part of our agreement with them. The Sponsors may contact you to offer their services, information, sessions, or other materials that may be of interest to you. To ensure your privacy, no such communication is carried out by the Sponsors without your prior consent. Also, you can withdraw your consent at any time (e.g., by clicking on the “unsubscribe” link). The third parties that may receive your personal data include:

  •  Third parties sponsoring the Services;
  •  Our clients who order marketing services from us;
  •  Coaching service providers;
  •  Third-party marketing agencies;


5. Children


The Website is not marketed and cannot be accessed and used by persons under the age of 18. Although we put reasonable efforts to prevent minors from using the Website, we cannot distinguish the age of people accessing the Website. If a person under the age of 18 has provided us with personal data without obtaining parental or guardian consent in advance, the parent or guardian may contact us requesting us to destroy the personal data. Our contact details are specified in Section 13 “Contact information” of this Privacy Policy.


6. Security measures


We put reasonable efforts to ensure the security of your personal data. We implement organisational and technical information security tools to protect your personal data, such as secured networks, encryption, strong passwords, and limited access to your personal data by our staff. However, due to the inherent risks of the Internet, we cannot be liable for any unlawful destruction, loss, use, copying, modification, leakage, and falsification of your personal data caused by circumstances beyond our reasonable control.


In order to ensure the security of your personal data, we kindly ask you to keep your registration details in a secure and confidential manner and use the Website and the Services only through a secure network.


Security breaches. In case a personal data breach occurs, we will inform the relevant data protection authorities without undue delay and immediately take reasonable measures to mitigate the breach, as stipulated in the applicable law.


7. Retention period


Retention of personal data. We will keep your personal data in our systems only for as long as such personal data is required for the purposes indicated in Section 2.2 of this Privacy Policy. After your personal data is no longer necessary for the indicated purposes, you withdraw your consent, and there is no lawful basis for storing your personal data, we will delete your personal data from our systems immediately. In certain cases, we may be required by law to retain your personal data for a certain period of time (e.g., for maintaining our accountancy records). In such cases, we will store your personal data for the time period stipulated by the applicable law and securely delete it after the prescribed period expires.


Retention of non-personal data. We may retain non-personal data pertaining to you for as long as necessary for the purposes described in this Privacy Policy. This may include keeping non-personal data after you have deactivated your user account for the period of time needed for us to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.


8. Disclosure and transfer of your personal data


8.1 Purposes of disclosure

In certain situations, on a case-by-case basis, we may disclose your personal data to third parties that act as our data processors. Such a disclosure is limited to the situations when the personal data is required for the following purposes:

  •  Ensuring the operation of the Website;
  •  Ensuring the provision of the Services requested by you;
  •  Pursuing our legitimate interests;
  •  Carrying out our contractual obligations to our clients;
  •  Law enforcement purposes; or
  •  If you provide your prior consent.

8.2 List of our data processors

Your personal data may be disclosed to third parties that provide professional legal, technical, marketing, and other types of support to us, including:

  •  Our independent contractors;
  •  Our web developing partners;
  •  Our hosting and data storage providers, such as Salesforce, GoDaddy, Clickfunnels, Upviral, Strato, Sendible, Google, Audiense;
  •  Our user information logistics providers, such as Salesforce, Google, Exact, and Zoom;
  •  Our marketing partners, such as Google, Facebook, Twitter, and Linkedin;
  •  Our newsletter and mailing service providers, such as Salesforce;
  •  Our web video streaming service providers, such as Youtube and Google; and
  •  Other third parties who assist us in operating the Website, providing the Services, and conducting our business.

The data processors listed above will access your personal data as a part of their partnership with us and only if they agree, by means of a data processing agreement, to ensure an adequate level of protection of personal data that is consistent with this Privacy Policy.


8.3 Sharing personal data with the Sponsors

We strive to process your personal data in full transparency. From time to time, the Services may be affiliated with the Sponsors that would like to deliver you their own marketing communication. We will share your personal data with such Sponsors only if you provide your opt-in consent to receive third-party information and marketing materials. We do not transfer or sell your personal data to third parties if you do not allow us to do so. Therefore, before subscribing to certain Services, you may be requested to provide your freely given, specific, informed and unambiguous consent to receive third-party marketing materials. Where reasonably possible, we will specify the third parties that will receive your personal data. You will be able to opt out from such marketing materials at any time. The third parties that receive your personal data may become (joint) data controllers responsible for the processing of your personal data. For the categories of the Sponsors that may receive your personal data, please refer to section 4.


8.4 Sharing of non-personal data

We may disclose or use non-personal data and de-identified data for any purpose. For example, we may share it with prospects or partners for business or research purposes, for improving the Website and the Services, responding to lawful requests from public authorities, or developing new products and services.


8.5 Transfer of personal data outside EEA

Please note that some third parties listed in this section 8 may be located outside the EEA and we may need to transfer your personal data to the jurisdictions located outside the EEA. In case it is necessary to make such a transfer, we will make sure that the jurisdiction in which the recipient third party is located ensures an adequate level of protection of your personal data or we conclude an agreement with the respective third party that ensures such protection (e.g., the country in which the recipient is located is white-listed by the European Commission or the recipient is a Privacy-Shield certified entity) or we conclude an agreement with the respective third party that ensures such protection (e.g., a data processing agreement based on the Standard Contractual Clauses provided by the European Commission).


8.6 Other third parties

We do not sell, trade, or transfer your personal data to third parties not indicated in this Privacy Policy, unless we obtain your prior consent to do so. We are not responsible for actions of other third parties that are not mentioned in this Privacy Policy, with whom you share your personal data, and we have no authority to manage or control third party solicitations.


8.7 Successors

In case our business is sold partly or fully, we will provide your personal data to a purchaser or successor entity and request the successor to handle your personal data in line with this Privacy Policy.


9. Your rights regarding your personal data


We provide you with the possibility to exercise the following rights regarding your personal data:

  • The right to access, rectification, portability, and erasure of personal data. You can ask us to access, modify, move, or delete your personal data. We may ask you to provide us with an identifying piece of data, so that we would be able to identify you in our system.
  • The right to object and restrict processing. You can ask us to object or restrict the processing of your personal data (e.g., stop sending you marketing communication).
  • The right to withdraw consent. If you have provided us with your consent, you have the right to withdraw such consent at any time.
  • The right to launch a complaint. If you would like to launch a complaint about the way in which your personal data is handled by us, please contact us first. After you contact us, we will send you a confirmation that we have received your complaint. Afterwards, we will investigate your complaint and provide you with our response within a reasonable timeframe but no later than 2 weeks. If you are a resident of the EU and you are not satisfied with the outcome of your complaint, you have the right to lodge a complaint with your local data protection authority.

How to exercise your rights. If you would like to exercise your rights listed above, please contact us by email at legal@digital-transformation.institute. We will answer your request within a reasonable timeframe but no later than two weeks.


10. Third-party applications and links


The Website contains links to the websites owned and operated by third parties (e.g., social network providers). The Website may also use applications enabled by third parties (e.g., Facebook registration forms). We are not responsible for the privacy and security practices of those third-party websites and applications and this Privacy Policy does not apply to any of such websites and applications. Please note that it is your sole responsibility to familiarise with the terms and conditions governing such third-party websites and reading the applicable privacy policies before providing your personal data to them.


11. Cookies


The Website uses cookies. In this section, we provide you with more information on cookies, list the cookies that we use, specify the purposes for which we use cookies, and explain how cookies can be refused.


11.1 What are cookies?

A cookie is a small computer file, typically consisting of letters and numbers. When you visit a website, the website may send a cookie to your browser. Subsequently, the browser may store the cookie on your computer system. The main purpose of cookies is to allow a website to recognise user's device. There are three types of cookies, namely, persistent cookies that remain valid until deleted by you, limited cookies that remain valid for a certain period of time, and session cookies that are valid until your browser is closed. Web servers can use cookies to identify and track users while they navigate through different pages on a website or identify users returning to a website.


11.2 What types of cookies do we use?

We use several types of cookies on the Website that are listed in the table below, including:

  •  Technical cookies, which are essential to ensure the correct functioning of the Website and to provide the services requested by you;
  •  Preference cookies that allow us to record your preferences;
  •  Marketing cookies that support our marketing campaigns. For example, they allow us to create, implement, and examine our digital marketing strategies, reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement; and
  •  Statistics cookies that are used to create statistical reports about how our customers use the Website.

11.3 Purposes of cookies.

We use cookies for their specific purposes. In general, our cookies are used to:

  •  To verify and remember your details while you are navigating on the Website;
  •  To identify you as a unique user when you visit the Website;
  •  To customise and personalise the Website for your particular needs;
  •  To remember your custom preferences that you have about the Website; and
  •  To generate reports about your browsing patterns.

In the table below, we provide an overview of the cookies used by us, their purposes, expiration time, and other details.We will not use cookies for purposes, which are not mentioned in this Privacy Policy.



11.4 Cookie consent

In some countries, certain cookie-generated data is considered to be personal data. Thus, when you visit the Website for the first time, we may ask you to consent to our use of cookies. You are entitled to accept or deny our use of all types of cookies. If you do not provide your consent to our use of all cookies, we will serve you technical cookies only that are strictly necessary to ensure the proper functioning of the Website. The use of such cookies does not require your consent. Please note that we may not be able to provide you with the best possible user experience if not all cookies are enabled.


11.5 How to refuse cookies?

If you would like to refuse our use of cookies on the Website, you can decline our use of non-technical cookies through the cookie banner available on the Website (the first time you visit the Website). Also, at any time, you can disable cookies in your browser or device. Please note that some parts of the Website may not function properly without cookies and you cannot decline strictly necessary cookies. For more information, please consult your browser’s FAQ. Links to some cookie management instructions are provided below:

  •  Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
  •  Google Chrome: https://support.google.com/chrome/answer/95647
  •  Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
  •  Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
  •  Microsoft Edge: https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy


11.6 Google Analytics

We use Google Analytics to analyse your use of the Website and the Services. Google Analytics generates statistical and other information by means of cookies and we use its services to create reports about the use of the Website and the Services and to collect data via advertising cookies and identifiers. We use the following Google Analytics features: (1) Remarketing with Google Analytics; (2) Google Display Network Impression Reporting; (3) Google Analytics Demographics and Interest Reporting; and (4) Integrated services that require Google Analytics.


If you would like to opt out from Google Analytics features, you can do so through Ad Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). You can also install a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.


12. Amendment of the Privacy Policy


The Privacy Policy may be amended from time to time. The amended Privacy Policy will be posted on this page and the date of the last amendment will be specified. We encourage you to review the Privacy Policy regularly. If you continue using the Website after the date of the last amendment, your usage of the Website will constitute your acknowledgment of the amendments to the amended Privacy Policy. For significant changes in the Privacy Policy, or where required by the applicable law, we may seek your explicit consent to the changes stated in the Privacy Policy.


Date of last amendment. This Privacy Policy was last amended on 23rd of April 2020.


14. Contact information


You can contact us by using the following contact details: